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The rise of YouTube and social media has thrust B2B video marketing in the spotlight. One of the video marketing strategies that promises to create a strong connect between the brand and its audience is corporate video. You cannot doubt the value of a corporate interview video. Its strength lies in how succinctly it presents […]

A Gallup survey revealed that 41% of Americans regard real estate as the best long-term investment choice. And with the onslaught of digital media, more than 90% of buyers search the internet for online promotional material before making a real estate purchase decision. In a National Association of Realtors research, it was seen that 37% […]

Covid-19 has changed our lives at breakneck speed, and marketers are feeling it. Priorities have changed, and marketing strategies should reflect that. Businesses have transitioned online to showcase products and services. The focus is on using content to create powerful online connections. And what better tool than video marketing to connect with customers during this […]

After effects is an amazing tool to add mesmerizing motion graphics, text animations, and some really cool visual effects to your final edits. More than an editing software, it serves as icing on the cake with what you can achieve with this tool’s ability! “Do you know After Effects?” is a question most of us […]

The target audience across industries has several things in common—shorter attention span, less time on hands leading to quick decisions, limited mobility due to COVID, and smartphone-enabled impulses. The one marketing tactic that has triumphed all these criteria to the advantage of any product or service is explainer videos. How 2020 Changed Explainer Videos Globally, […]

A video is the sum of all its parts — lighting, footage, sound, script, and storyline. Post-production is where finally it all comes together. This is where the magic happens that takes a video from average to impressive.    Truth be told, video editing is a meticulous job. And, not everyone gets it right. There’s […]

You have successfully built an app for your business that’ll help you connect with your customers better. Of course, you hope to efficiently collect, interpret, and leverage customer data to facilitate business decisions.  But before you can do that, you need to draw the attention of your target audience towards your app. In other words, […]

The trend of learning through animated videos had been on the rise for quite some time now. Why? Simply because such videos make learning so much more accessible, engaging, and fun.  With the onslaught of COVID19 and our world turning topsy-turvy in just a year, the practicality of explainer videos for students has increased manifold. […]

Shot a Video, Now What? As a wedding film producer, you shoot tons of videos on a regular basis. The process of video post-production is not alien to you. You know that post-production is a tedious and time-consuming process. And, you fully comprehend the importance of video editing to project your vision aesthetically. Now, the […]

COVID-19 has transformed the world in many ways, one of them is how we do our jobs and collaborate with teammates. Even before the pandemic hit us, managing a team wasn’t really easy. But now, with a majority of people working from their homes, the reality of managing a distributed workforce has been throwing a […]

Explainer videos are a versatile content type that suits almost all businesses, organizations, and industries. In the field of healthcare, explainer videos can effortlessly engage patients and make sense to a large number of viewers. As a cinematographer or video producer, your healthcare clients represent an industry that is highly specialized. Whether it is medical […]

Filming is creatively satisfying but exhausting too. The great video footage in your arsenal makes you proud as a content creator. But does editing and post-production give you frowns?Well, you are not to blame. Video editing is a very time-consuming, detail-specific, and skill-based job that is best left to the professionals. Your creative genius lies […]