Video editing is an art form that goes beyond simply cutting and arranging clips. It’s about telling a story, creating a mood, and engaging your audience on an emotional level. From adding eye-catching motion graphics to mastering the art of pacing and timing, our experts have honed their craft to elevate raw footage into stunning […]
Promoting fintech brands is often a tightrope to walk. One of the main challenges comes in the form of having to build interest and appeal around financial technology (‘fintech’). Let’s face it: financial services are mind-numbing from a consumer’s point of view. Companies in the financial sector routinely struggle to make their marketing content less […]
Storytelling is a fundamental part of our being. We construct internal narratives to make sense of the world around us. Stories are how we share information with others that helps create an emotional connection, make it more memorable, and understand each other. Would you be surprised then to know how important storytelling is to the […]
Bringing an interview to life via video is a daunting task. Conducting and shooting it is difficult in itself, but what makes it watchable video content is the hours of hard work that happen in post-production. After the shooting has wound up, you are left with a lot of video content that needs to go […]
You have to be driven and deeply passionate about your goals to sustain yourself in a competitive world. In more recent times, companies are getting into a tighter race to prove their worth. Their creative juices are flowing ever more spontaneously to position their brands optimally and strategically for maximum audience and visibility in a […]
You shoot videos but not without the essentials – careful planning, finalizing the script, budget, hiring the best heads, storyboarding, doing recce for your locations, and casting actors and crew members. You graduate smoothly to the next phase – i.e. the production stage, which is about the actual video shooting. Post-production is the final stage […]
Do you get tons of requests to add statistics to your productions? Do you find it excruciatingly painful to make boring numbers match the rest of the video production in oomph and appeal? You are not alone in feeling this way. Countless videographers and videography companies have similar complaints about how stats videos dull down […]
With an effective blend of images and texts, infographics can do a fair job at data representation. But here’s something that is fast replacing static infographics as the next generation of content format that has all the visual charm of infographics but packs a lot more impact: Infographic videos. Over the last few years, videos […]
Post-production has evolved from one of the tools in packaging video content to perhaps the most important factor in deciding the visual appeal of the final output. No matter how incredible your raw footage is, it doesn’t have much value until after the post-production stage. So what goes on at this stage that makes the […]
You believe in the power of your SaaS products and might want to tell everyone you meet about them enthusiastically. Unfortunately, you cannot do that all day, and this is why product demo videos are the best choice. It is no secret that videos constitute a big chunk of the overall internet usage these days. […]
The success of every company and business is largely dependent on the mindset, skills, and attitude of its employees. The right training environment can help accomplish these attributes, making sure your employees perform at the best of their abilities. Explainer videos do a great job at making sure your training programs are a great success. […]
As businesses recognize the potential of videos, the popularity of video marketing is spreading like a wildfire across industries. Animated explainer video is one of the most effective strategies in the marketing world — a fact backed by hard data. According to Hubspot’s animated video statistics, 94% of consumers prefer to watch explainer videos to […]