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With businesses competing for customer attention more than ever, the amount of content being published daily has skyrocketed. Video takes the cake for being consumed the most among all other content formats. People spend hours watching videos every day and brands are obliging them by pushing out more and more videos. Corporate or brand films […]

The value and need of video marketing for business has continued to be strong in 2021. The impact of video marketing has shown how it is an essential driver of a brand’s success. It is versatile enough to make a positive impact on any business across every industry. They are also especially suited to be […]

There are so many great apps out there. Your mobile app is great too, perhaps it has the potential to rule among the top in its segment. But how will you make sure it reaches its target audience and fulfils that potential? From marketing’s point of view—let an animated explainer video put the limelight on […]

E-commerce has gained immense popularity over the last few years and while it has brought many businesses to establish their presence, this has also created fierce competition. Given the recent global developments, an increasing number of well-established retail brands are focusing on online sales as well. To first garner customer attention and then retain it […]

There is a reason why interview videos have the spotlight. They offer a personal connection to the subject matter. It can be the story of a brand or a company, of the products and their creators, of a campaign, or even of an experience or life-changing testimonial. The powerful impact of interview videos comes from […]

Want to give new life to the same old corporate presentations? If you find it difficult to keep your audience interested in the data you show, visuals can do the trick. Videos reduce boredom, whilst invoking interest from the deepest levels of the human mind. Animated Explainer videos take it a step further by turning […]

Editing interview videos to perfection can be a daunting task, even for experienced cinematographers and production teams. Chopping several hours of footage and presenting them as a short, pithy, and perfectly coordinated video that doesn’t miss a beat requires a special range of skills. The goal of an interview video is met only when the […]

The evolution of technology over the last 10 years has been so massive that it is difficult to even fathom the scale that it will reach in a few more years. While this has brought immense benefits to the masses, it has also promoted a breakneck pace of change and transformation in the world of […]

Corporate interview videos are a powerful medium to showcase a brand’s expertise and engage the audience. But as simple as it may sound, a 2-3 minutes story that simply focuses on people talking to the camera isn’t going to earn viewers.  More importantly, corporate videos are often filmed over several hours. Compressing all that action […]

Your target audience is online, surfing through various social media platforms and looking for answers in search engines. What is the most engaging content to capture these potential consumers?  Sales videos. The smartphone-dominated era has crowned it the king of revenue churners. Animation further makes it persuasive, compelling consumers to listen to a brand’s message […]

Animation always inspires whether in a concise social media format or a comprehensive explanatory video avatar. In video advertising, it is the most popular and effective format. There is a natural storytelling quality in animated videos that engages the audience. This also makes it a key driver of digital ad spend around the world and […]

Every day, hundreds of companies launch thousands of products globally in the hopes of generating waves in the market. But, with every brand fighting for a share in the product sales pie, how do you make sure your product promotion stands out?  Enter product demo videos. These are one of the top-ranking tactics to increase […]